How Foulara answers every customer in 5 seconds with Rodoud AI
Foulara is a Tunisian scarf brand with 39K Instagram followers, three stores and seasonal mall stands. Rodoud AI now answers its customers 24/7, gives styling advice, turns conversations into tickets and lets the team focus on orders and packaging.
- Industry
- Fashion · scarves
- Audience
- 39K Instagram followers
- Stores
- Hammamet, Nabeul, Bizerte + mall stands (Mall of Sousse, Mall of Tunisia)
- Team
- 10–15 people, 3 online
5 s
average response time (was 20 min)
0%
missed conversations (was 30%)
+18%
average order value
94%
customer satisfaction (was 68%)
Challenges before Rodoud
- 1 Limited support hours Customer service ran from 9 AM to 6 PM with a lunch break; customers often waited until the next day, which led to frustration and lost sales.
- 2 Missed conversations With sponsored posts driving traffic, 30% of customer messages were missed, and with them potential orders.
- 3 Order management issues Tracking changes, cancellations and updates by hand caused confusion: the order error rate reached 8%.
- 4 Handling complaints Delivery delays caused by logistics partners made customers angry, and the team struggled to calm things down.
- 5 Product advice took time Questions like “What color scarf goes with a beige dress?” needed personal advice; employees spent time on them and missed other conversations.
How Rodoud transformed Foulara’s operations
24/7 availability
Every inquiry is handled instantly, even outside working hours. Response time went from 20 minutes to 5 seconds.
Automated tickets
Conversations become tickets (orders, complaints, human escalations, leads) with product, quantity, phone, address, total and requested changes.
Personalized styling advice
Rodoud recommends matching products, which increased the average order value by 18%.
Efficiency and accuracy
Order history, changes and cancellations are easy to follow; order errors dropped from 8% to 2%.
Complaints handled gracefully
Rodoud recognizes angry customers and answers calmly and professionally, so conversations end on a positive note.
Scale without chaos
Many conversations are handled at the same time: missed conversations dropped from 30% to 0%.
A more productive team
Inquiries no longer take the whole online team: Rodoud took over the work of two employees, who now focus on orders, packaging and the warehouse.
Styling advice, in a real conversation
“Rodoud.com has completely transformed the way we handle customer inquiries. The AI-powered chatbot is not only fast but also incredibly accurate, which has allowed us to handle more customers without losing the personal touch. The automated ticketing system is a game-changer for our team, allowing us to manage orders and complaints more efficiently. Thanks to Rodoud.com, our customer satisfaction is through the roof, and we’re seeing a significant increase in sales. It’s a fantastic solution for our growing business!”
Results & metrics
| Metric | Before Rodoud | After Rodoud |
|---|---|---|
| Average response time | 20 minutes | 5 seconds |
| Customer satisfaction | 68% | 94% |
| Order errors | 8% | 2% |
| After-hours sales | 0% | 15% |
| Monthly order volume | 71 | 87 |
Conclusion
With Rodoud, Foulara transformed its customer support and operations: 24/7 availability, faster replies, more accurate orders and complaints handled well. Beyond answering questions, personalized styling advice increased sales and customer loyalty, a clear example of how an AI agent helps a growing e-commerce business.
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